About Us

Perfetti Van Melle is a private company, engaged in confectionary - gum production and distribution in more than 150 countries worldwide.

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Perfetti

About Us

Perfetti Van Melle is a private company, engaged in confectionary – gum production and distribution more than 150 countries worldwide. The company was established in March 2001 with the merger of two companies: Perfetti S.p.A. and Van Melle NV. The Group strengthened its standing as a third largest confectionary (confectionary + gum) group throughout the world by the purchase of the Spanish Company, Chupa Chups in June 2006 and became the biggest player of the global confectionary market. Currently, it is the third largest group of the world and first confectionary group in leading Asian markets. Perfetti Van Melle is a real global company with its 19.000 employees and 35 companies worldwide. It operates in all markets ranging from the Asia-Pacific region to Europe, Middle East, Africa, North and South America. The Head Office of the Company is located in Lainate (Italy) and Breda (Holland). Most of the brands are the products that are known and used prevalently in five continents.

Mentos, Frisk, Fruittella, Alpenliebe, Golia, Happydent, Vivident, Big Babol, Airheads, Chupa Chups and Smint. Perfetti Van Melle offers a large series of products, popularity of which is based on individual, local and regional markets, in addition to these global brands. The skill to develop new products or versions and tastes in accordance with different demands and opportunities of local markets is one of the keys of the Group’s success.

The innovations of Perfetti Van Melle are the clear proofs of product privatization and its sensitivity to customer demands. Alpenliebe has been a confectionary that has achieved the market leadership in the most of Asian countries through its production with formulae, packaging and formats in compliance with local preferences. Perfetti Van Melle offers a large product range showing wide varieties and having specifications that may be distinguished easily in very developed European markets. Any product similar to the functional gum among these products could not have been produced yet by our leading international competitors. The distribution of the number one brand of the Group, Mentos, is made with a special product range in America and special potential of the market is taken advantage to the highest possible level.

World-famous round Chupa Chups lollypops make children and their parents happy exactly in 150 countries in the world with 40 different kinds of tastes and various healthful assortments.

Background

Perfetti Van Melle was established in March 2001 through the merger of Perfetti SpA and Van Melle N.V., and these two companies had been working together in various countries since 1979. Subsequently, Perfetty purchased 37 % of the shares of Van Melle in 1991 in the direction of its common interests. This procedure was only the first step of a partnership that would be profitable from the very beginning and fortified gradually until the purchase of all shares of Van Melle by Perfetti. In June 2006, it purchased 100 % shares of Spanish Chupa Chups, a family company that has been very well-known globally with its popular brands of Chupa Chups and Smint. This purchase strengthened its leadership position of the Group in confectionary market and increased the sales potential in mature and developing markets. You can have details in next pages about the backgrounds of three founders of the Group, all of which were family companies: Perfetti, Van Melle and Chupa Chups.

Key Events

 

PVM expands its business in Africa setting up a new manufacturing unit in Nigeria.

2014
Perfetti Van Melle

PVM expands its activities in Europe and Asia, building new manufacturing units in Russia, Sri Lanka, Bangladesh, Spain, India, Vietnam and China. The product range also expands, with many new products and brands all over the world.

2013

PVM acquires 100% of Chupa Chups, the family-owned Spanish Group famous for the Chupa Chups and Smint brands.

2006
Perfetti Van Melle

Mentos diversifies and becomes a chewing gum making its debut in Europe and beyond. It continues to be a great success, thanks to its refreshing taste, unique shape and texture.

2005
Perfetti Van Melle

Perfetti Van Melle is born. Perfetti, which had amassed a 37% interest in Van Melle in 1991, acquires the entire outstanding shareholding. In March 2001, Perfetti Van Melle begins operations as the third largest global confectionery group in the world.

2001
Perfetti Van Melle

Van Melle acquires Klene, a Dutch company famous for its liquorice products.

1998
Perfetti Van Melle

Perfetti acquires Frisk, a Belgian company that produces small refreshing sugar-free mini mints, already very popular in Belgium and Japan.

1995
Perfetti Van Melle

Chupa Chups launches Smint, refreshing micro-mints for the adult confectionery market.

1994

The company was established in 1988 in order to make investment in Turkey within the scope of process for international expansion of Perfetti. The construction of the plant started following the establishment of the company in October 1988 and products, produced at the plant that was completed in 1990 took their place on shelves in April 1990

1988
Perfetti Van Melle

Van Melle relocates from Rotterdam to Breda to increase production space and meet increasing demand; it inaugurates the new factory on 28 September. Van Melle broadens its product range with the acquisition of Gebr, Verdujin, Look-O-Look and Peco.

1984

The first Mentos advertising commercial airs on Dutch television in June.

1976
Perfetti Van Melle

Perfetti launches several candy and gum brands that continue to delight consumers today: Big Babol, Morositas, Vigorsol, Happydent, Vivident and Alpenliebe.

1970s

Salvador Dalí sketches what is to become the Chupa Chups logo on a piece of newspaper, in less than an hour over lunch with the founder of Chupa Chups. This logo, still in existence today, centres the brand’s name on an attractive design based on a daisy.

1969
Perfetti Van Melle

In Lainate, Italy, Perfetti sets up the Gum Base Company, a strategic asset for the production of gum base, the primary raw material for chewing gum.

1968

Fruittella and Mentos enjoy rapid success being sold in rolls. Like "eating a sweet with a fork": Enric Bernat creates a sweet that delights both children and their parents – the lollipop. The idea of putting a round candy on a stick revolutionises confectionery and gives rise to the brand Chupa Chups.

1960s
Perfetti Van Melle

Van Melle acquires Klene, a Dutch company famous for its liquorice products.

1958
Perfetti Van Melle

Perfetti decides to start chewing gum production in the mid-fifties, successfully launching the first gum, Brooklyn, that’s entirely made in Italy. The Brooklyn brand continues to enjoy an iconic standing in today’s Italian confectionery market. Enric Bernat opens a small confectionery factory in Barcelona. His family enjoys a long tradition of making sweets, dating back to the mid nineteenth century when his grandfather Joseph started producing them in Barcelona.

1950s

World War II destroys the Van Melle Breskens factory, forcing the company to move to Rotterdam. On 22 November the official opening in Rotterdam takes place.

1950

Brothers Ambrogio and Egidio Perfetti start Dolcificio Lombardo, producing sweets and bonbons in Lainate, a town just outside Milan in Italy. The company changes its name to Perfetti in 1970.

1946

Brothers Michael and Pierre Van Melle set off for Poland where they learned a procedure to produce soft fruit chews. From the trip they bring the original “Tell Dough” to the Netherlands, leading to the creation of Fruittella. Based on the Fruittella recipe they are inspired to create a peppermint flavoured candy to be later named Mentos.

1932

Izaak Van Melle starts a small confectionery business in Breskens by converting the bakery founded 60 years earlier by his grandfather.

1900