The Americans were chewing gum and breaking records!

Perfetti Van Melle Turkey has increased its chewing gum exports from it factory in Istanbul to the USA by 50 percent in the last 2 years. The company’s exports amounted to 466 million TL.

Perfetti Van Melle Turkey, which is one of the leading companies in the chewing gum and confectionery sector with the brands Vivident, Mentos, Big Babol, Chupa Chups, Brooklyn and Center Fresh, signed an important success in exports. The company’s exports in 2016 amounted to 466 million Turkish Liras and showed an increase of 10 percent, compared to the previous year. Since 2007, each year, Perfetti Van Melle has been awarded with the export award in the category “cereals, pulses, oil seeds and products” of the Istanbul Exporter’s Association and increased the number production plants in Istanbul Esenyurt to 2 and the number of exported countries to 79. While the country with the largest number of exports is the USA, EU member countries also took their places among the important export markets. Perfetti Van Melle Turkey has increased its chewing gum export to USA by 50 percent in the last 2 years. 

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February 2017

During the 22nd Human Resources Summit, the “Best Design Advertisement” prize was awarded to Perfetti Van Melle Türkiye for the “Career Kitchen Young Talent Program”!

During the summit “DNA – Decoding the New Age – Management is rewritten with the Codes of the New Age” held between February 15 – 16, 2017 at the Lütfi Kırdar Congress and Exhibition Centre in Istanbul, Kariyer.net Respect for Humanity Awards, Perfetti Van Melle was awarded the “Best Design Advertisement” with the “Career Kitchen Young Talent” internship program. 

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Employee’s Engagement Should Be On The Basis Of HR

Employee’s Engagement Should Be On The Basis Of HR

Perfetti Human Resources Director Kasım Korun says that Human Resources functions are integrated with each other and emphasizes that priority should be given to the employee’s engagement. Mr. Korun combines the education history with HR and says that "A sustainable HR strategy is important for a company in terms of both sustainable growth and sustainable skills development".

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FUN IS CAUGHT!

The most infuriating sugar of the new year

Chupa Chups CRAZY DIPS

LICK... STICK ... GO CRAZY

Chupa Chups CRAZY DIPS, the popping candy with taste-filled fun is back.

The Chupa Chups lollipop family, known with the classical lollipops, one more delicious than the other, giant lollipop XXL Trio and Melody Pops adding music to the taste has a new family member named strawberry aroma lollipop and popping candy.

The infuriating fun begins by dipping the foot-shaped strawberry aroma lollipop

Chupa Chups CRAZY DIPS to the popping candy at the bottom of the packaging ...

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THE LITTLE PRINCE’S EPIC JOURNEY IS CARRIED ON TO THE CHUPA CHUPS PACAKAGES ...

“The Little Prince’s” story is flavoured with Chupa Chups!

“You can only see the truth, if you look with your heart. The yeast of truth cannot be seen with the eye”.

“The Little Prince”, the most liked story of all times all over the world, full with teachings about friendship and forgotten values is not in the Chupa Chups packages.

Antoine de Saint-Exupery wrote stories and drew picture about social values and his criticism related to the lifestyle of adults and left traces in the life many people, young and old. Last year, Chupa Chups acted as a sponsor for the film Little Prince and is now expanding the product variety with 80 g and 160 g “Little Prince” soft candy products which contain fruit juice and taste one better than the other.

The new packages show a picture of the ‘Little Prince on the Asteroid B-612 planet’ picture, drawn by the author, one of the classical book covers in the literature world, and strawberry, orange, lemon, apple and raspberry soft candies in the shape of Chupa Chups logo can be found in them.

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Are you ready for a treasure hunt with Chupa Chups?

Kids are going for a treasure hunt at Chupa Chups, the newest station of the Minopolis Kid’s City in the Marmara Forum Mall.

The most popular lollipop brand of the world, Chupa Chups, meets with the kids at the “Taste Hunters” station at Minopolis. Chupa Chups located in the Kid’s City in the Marmara Forum Mall invites the kids to a most excited treasure hunt and promises a chest full of Chupa Chups products at the end of the game.

During the treasure hunt game at the Chupa Chups station, which was opened on March 5 and became the favourite game of the kids after a short time, the kids enter the station in groups, participate in intelligence games of 5 stages and aim to reach the keys which will unlock the treasure chest. After the kids pass each stage successfully, they unlock the locks on the chest and get the delicious Chupa Chups candies.

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PERFETTI VAN MELLE TURKEY CLOSED THE LAST YEAR WITH A GREAT SUCCESS AND INCREASED ITS TARGET FOR 2016 EVEN MORE.

PERFETTI VAN MELLE TURKEY CLOSED THE LAST YEAR WITH A GREAT SUCCESS AND INCREASED ITS TARGET FOR 2016 EVEN MORE.

* Perfetti Van Melle Turkey closed the last year with a gross turnover of 733.7 million TL and increased it by 11% compared to the previous year.

* Vivident increased its market turnover by 9% compared to the previous year, realized an above average performance and with 44.3 % in the " chewing gum with sweetener category", strengthened its leadership in the market.

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Introducing the Vivident Freshness with full Transparency

THE VIVIDENT ACTIVE FRESHNESS WITH BLUE-STRIPED DRAGEES IN THE NEW “TRANSPARENT BOX”

‘Highly Effective’ Vivident Active, enjoying great appreciation from the customers since 2012, is now creating a revolution in chewing gums with brand new dragees in a transparent box.

Bleu-striped DRAGEES offering freshness in the new Vivident Active transparent box are now fully in the limelight. The “Extra Fresh & Extra Clean” experience offered in the wallet packages to the customers is carried forward to the dragee chewing gum as well as transparent box packaging with Vivident Active, and is the top level of design and freshness.

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A GIANT INVESTMENT TO SPORTS BY VIVIDENT

VIVIDENT BECAME THE “MAKE YOU SMILE OFFICIAL SPONSOR” OF THE BASKETBALL SUPER LEAGUE!

The leading brand in the chewing gum industry, Vivident, decided to greatly invest in sports and became the “Basketball Super League” sponsor. With a brand sponsorship investment covering a period of three years, Vivident’s aim is to reach wider target groups and contribute in the growth of the Turkish basketball.

The leading brand in the chewing gum industry, Vivident, decided to greatly invest in sports and became the “Basketball Super League” sponsor. With a brand sponsorship investment covering a period of three years, Vivident’s aim is to reach wider target groups and contribute in the growth of the Turkish basketball.

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BASKETBALL STARS IN THE BRAND NEW VIVIDENT “FRESH SHOT” PACKAGES!

THE VIVIDENT “FRESH SHOT” PACKAGES WITH IMAGES OF THE STAR BASKETBALL PLAYERS ARE REFRESHING AND ENTERTAINING!

Vivident, being the official sponsor of the Sports Toto Basketball League, selected by independent organizations as the best basketball league in Europe, gave the sponsorship a totally new dimension with its “Fresh Shot” products introduced by the star players of the league. Using the sub-brand “Fresh Shot”, Vivident is emphasizing the effective freshness of the product and the excitement of basketball.

Birkan Batuk from Anadolu Efes, Keith Simmons from Banvit Basketbol, Maciej Lampe from Beşiktaş Sompo Japan, Emir Preldzic from Darüşşafaka Doğuş, Melih Mahmutoğlu from Fenerbahçe and Colton Iverson from Pınar Karşıyaka with their unique poses are decorating six different Vivident Fresh Shot packages.

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A Brand New Vivident Storming with “Bubble Gum” Flavour

A Brand New Vivident Storming with “Bubble Gum” Flavour

With the classical “Bubble Gum” flavour, Vivident Storming once again is shooting the hearts full 12.

The flavour and refreshment of the long and big strip chewing gums of Vivident Storming lived to the full taste, added a completely new assortment to the family.

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