Our Vision & Mission and Values

İnsan Kaynakları

Vision & Mission

Our vision

We will enhance our world leadership in confectionery by creating value for consumers through innovative and gratifying high-quality products.

Our mission

We at Perfetti Van Melle:

• Develop, manufacture and market high-quality and innovative products for our consumers through the efficient use of our resources and in collaboration with our business partners;

• Create a fulfilling workplace for our employees built on trust, mutual respect, and appreciation of their diversity;

• Value the role we play in our communities, as a socially and environmentally committed organization;

• Generate economic value through superior growth and profitability.

Continuous focus on these principles will lead us toward Our Vision.

Our values Living the Perfetti Van Melle Values requires courage, vision, trust, commitment, and pragmatism. The following values will guide our actions in realizing our mission:

Our values

Integrity Without Compromise
Achieving Excellence
Dedication to the Customer
Care for our People
Social & Environmental Responsibility
We conduct our business with honesty, integrity, and respect for those with whom we have relationships.
We pursue quality in everything we do. We strive for continuous improvement in the way we operate. Unremitting attention is given to details at every stage and resources are used in the most efficient way.
We will meet and exceed the differing needs and expectations of our consumers, offering them high quality, state-of-the-art and innovative products.
We are committed to creating a global workplace where teamwork, involvement, open communication, flexibility and fun exist. We treat our people fairly; we value different styles, skills, experiences and backgrounds and acknowledge that these differences result in greater creativity and better insights. We encourage them to take initiative and expect them to approach their jobs with passion and commitment. We offer our people training opportunities and ongoing development so that each individual can reach his or her full potential.
We will conduct our business as responsible members of society, respecting the laws of the countries in which we operate, contributing to the progress of the local communities in line with the legitimate role of the business. We will operate safely, responsibly, and with sound environmental practices, aimed at minimizing our impact on the environment and working toward long-term sustainability.
We are committed to achieving ambitious business goals while securing our company’s profitability thus ensuring our independent growth

Our strengths

Consumers around the world want to be sure that the products they buy are of unparalleled quality. We pay the utmost attention to selecting the finest raw materials, developing cutting-edge production processes and investing in research into newer and better production formulas.
Our consumers in both mature and growing economies are very sensitive to new experiences and concepts. We want to be the ones who pleasantly surprise them with new products, new flavours, new packaging and new product concepts that will help them enjoy “sweeter” moments in their lives. This is why we give paramount strategic importance to researching and developing new products.
We place great importance on understanding the market and its trends in order to identify and anticipate consumer demands. We also want to remain in tune with consumers after they have bought our products. To do this, we regularly develop effective promotional tools, high-impact and eye-catching advertising campaigns and innovative digital experiences connected to our brands.
Respect for the environment, not only by complying with local laws and regulations but also through trying to minimise the impact of our operations, is a vital principle at Perfetti Van Melle. Improving the efficiency of our production processes to reduce waste, making the best use of natural resources and looking for environmentally-friendly options in our packaging choices and distribution strategies are key to executing this ideal.
Behind our success lies the initiative, enthusiasm, passion, dedication and creativity of our people. We are committed to creating a stimulating work environment, guaranteeing safe working conditions in our factories and offering Group-wide development and career opportunities. Quality, innovation, market knowledge and consumer desires. These are the foundations on which Perfetti Van Melle has built its success over the years – a success that is still growing every day.

Perfetti Van Melle Success Profile

Do what’s right for the long term

- Customer Focus: Building strong customer relationships and delivering customer centric solutions.
- Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
- Drş Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
- Drives Vision and Purpose: Painting a compelling picture of the vision and strategy that motivates others to action.
- Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.

Stay nimble within a common agenda

- Situational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations.
- Manages Complexity: Making sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
- Decision Quality: Making good and timely decisions that keep the organization moving forward.
- Plans and Aligns: Planning and prioritizing work to meet commitments aligned with organizational goals.

Trusted to act

- Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.
- Develops Talent: Developing people to meet both their career goals and the organization’s goals.
- Self-Awareness: Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
- Courage: Stepping up to address difficult issues, saying what needs to be said.
- Builds Effective Teams: Building strong identity teams that apply their diverse skills and perspectives to achieve common goals.

Be impact obsessed

- Cultivates Innovations: Creating new and better ways for the organization to be successful.
- Drives Results: Consistently achieving results, even under tough circumstances.
- Being Resilient: Rebounding from setbacks and adversity when facing difficult situations.
- Resourcefulness: Securing and deploying resources effectively and efficiently.
- Optimize Work Processes: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.