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Our Vision & Mission and Values

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Vision & Mission

Our vision

We will enhance our world leadership in confectionery by creating value for consumers through innovative and gratifying high-quality products.

Our mission

We at Perfetti Van Melle:

• Develop, manufacture and market high-quality and innovative products for our consumers through the efficient use of our resources and in collaboration with our business partners;

• Create a fulfilling workplace for our employees built on trust, mutual respect, and appreciation of their diversity;

• Value the role we play in our communities, as a socially and environmentally committed organization;

• Generate economic value through superior growth and profitability.

Continuous focus on these principles will lead us toward Our Vision.

Our values Living the Perfetti Van Melle Values requires courage, vision, trust, commitment, and pragmatism. The following values will guide our actions in realizing our mission:

Our values

Integrity Without Compromise
Achieving Excellence
Dedication to the Customer
Care for our People
Social & Environmental Responsibility
Independence
We conduct our business with honesty, integrity, and respect for those with whom we have relationships.
We pursue quality in everything we do. We strive for continuous improvement in the way we operate. Unremitting attention is given to details at every stage and resources are used in the most efficient way.
We will meet and exceed the differing needs and expectations of our consumers, offering them high quality, state-of-the-art and innovative products.
We are committed to creating a global workplace where teamwork, involvement, open communication, flexibility and fun exist. We treat our people fairly; we value different styles, skills, experiences and backgrounds and acknowledge that these differences result in greater creativity and better insights. We encourage them to take initiative and expect them to approach their jobs with passion and commitment. We offer our people training opportunities and ongoing development so that each individual can reach his or her full potential.
We will conduct our business as responsible members of society, respecting the laws of the countries in which we operate, contributing to the progress of the local communities in line with the legitimate role of the business. We will operate safely, responsibly, and with sound environmental practices, aimed at minimizing our impact on the environment and working toward long-term sustainability.
We are committed to achieving ambitious business goals while securing our company’s profitability thus ensuring our independent growth

Our strengths

Quality
Innovation
Marketing
Environment
People
Consumers around the world want to be sure that the products they buy are of unparalleled quality. We pay the utmost attention to selecting the finest raw materials, developing cutting-edge production processes and investing in research into newer and better production formulas.
Our consumers in both mature and growing economies are very sensitive to new experiences and concepts. We want to be the ones who pleasantly surprise them with new products, new flavours, new packaging and new product concepts that will help them enjoy “sweeter” moments in their lives. This is why we give paramount strategic importance to researching and developing new products.
We place great importance on understanding the market and its trends in order to identify and anticipate consumer demands. We also want to remain in tune with consumers after they have bought our products. To do this, we regularly develop effective promotional tools, high-impact and eye-catching advertising campaigns and innovative digital experiences connected to our brands.
Respect for the environment, not only by complying with local laws and regulations but also through trying to minimise the impact of our operations, is a vital principle at Perfetti Van Melle. Improving the efficiency of our production processes to reduce waste, making the best use of natural resources and looking for environmentally-friendly options in our packaging choices and distribution strategies are key to executing this ideal.
Behind our success lies the initiative, enthusiasm, passion, dedication and creativity of our people. We are committed to creating a stimulating work environment, guaranteeing safe working conditions in our factories and offering Group-wide development and career opportunities. Quality, innovation, market knowledge and consumer desires. These are the foundations on which Perfetti Van Melle has built its success over the years – a success that is still growing every day.

Perfetti Van Melle Success Profile

1. Agility

o Situational Adaptability: Adapts approach and demeanor in real time to match the shifting demands of different situations.
o Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

2. People Leadership

o Courage: Readily tackles tough assignments. Faces difficult issues and supports others who do the same. Provides direct and actionable feedback. Is willing to champion an idea or position despite dissent or political risk.
o Building Effective Teams: Forms teams with appropriate and diverse mix of styles, perspectives, and experience. Establishes common objectives and a shared mindset. Creates a feeling of belonging and strong team morale. Shares wins and rewards team efforts. Fosters open dialogue and collaboration among the team.

3. Thought Leadership

o Cultivates Innovation: Comes up with useful ideas that are new, better, or unique. Introduces new ways of looking at problems. Can take a creative idea and put it into practice. Encourages diverse thinking to promote and nurture innovation.
o Strategic Mind-set: Anticipates future trends and implications accurately. Readily poses future scenarios. Articulates credible pictures and visions of possibilities that will create sustainable value. Creates competitive and breakthrough strategies that show a clear connection between vision and action.

4. Task Leadership

o Plans & Aligns: Planning and prioritizing work to meet commitments aligned with organizational goals.
o Drives Results: Has a strong bottom-line orientation. Persists in accomplishing objectives despite obstacles and setbacks. Has a track record of exceeding goals successfully. Pushes self and helps others achieve results.

Perfetti Van Melle 2016 All Rights Are Reserved

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AN IMPORTANT MESSAGE FROM SAMEER - CEO

Dear Colleagues,

First and foremost, I hope that you, your family, and your friends are all safe, and are doing your utmost to remain positive, in spite of these unprecedented and challenging times.

Depending on which part of the world you and your loved ones are in, you are in one of three probable scenarios: you are getting out of; are bang in the middle of; or, are still entering the pandemic. In any of these stages, there is a great uncertainty about what the world economy may eventually look like.

Your Persistence Has Made a Difference
Throughout Perfetti Van Melle, extraordinary measures have been taken to ensure the health and well-being of our employees and to continue the production and delivery of our products to our customers and consumers. All of our leadership joins me in appreciation of these impressive feats. We should all be proud that we are one of the few companies not to experience significant supply side disruptions. Now, though, we will have to be flexible on the supply chain side, as consumer demand comes under increasing pressure.

Health Situation is Improving
Fortunately, we are beginning to see the public health situation improve, albeit only in some parts of the world. There has been a gradual return to some sense of normalcy in China and Korea. We anticipate similar improvements in parts of Europe and some other markets within the next few weeks.

Preparing for a New Normal
The improvements in health we are seeing, however, will not immediately end the impact these country-by-country shutdowns have had, and will continue to have, on our global economy. Nor will the health improvements immediately resolve the impact on our category and our business. We must take the right steps to ensure our post-pandemic resurgence.

Within a global organization such as ours, one size obviously does not fit all. We have to think about our “new normal” for both the short and longer term on a market-by-market basis. We must also have an action plan for each possible scenario within each market. Together, your local leadership and our Executive Committee have been doing just that – evaluating and strategically building plans for each scenario.

Responsibility
During these difficult times, many corporations have had to freeze salaries to protect against potential losses. We have not. Instead, we have gone forward with our increment cycle in recognition of efforts and accomplishments. We must, however, remain mindful of the tremendous responsibility we continue to shoulder.

Now more than ever, we must all do our part to help manage costs efficiently and avoid non-essential spending. It’s imperative that we all take an active, problem-solving, unearthing-new-opportunities approach, which will help us make sound, long-term business improvements. We must actively look at, re-evaluate and, in some cases, even rewire our current business models to ensure we are in peak shape for the future. Taking a keener look and working on a more functional product assortment is especially relevant today.

Rely on Your Leaders
You can count on the leadership of your local organization to determine and keep you informed of the best measures for ensuring the continued safety of our employees, as well as a strong and sound revival of our business. At the Group level, we will also do our part to share with you what is happening – challenges faced and successes achieved. And, although we delayed the official roll-out of several initiatives, including our Blueprint and Sustainability Plan and our new Employer Branding, to allow operating companies space to focus fully on navigating through the pandemic, work on these initiatives and others has continued. You’ll soon be receiving updates on these.

Transparency
During these difficult days, none of us will shy away from admitting, as the saying goes, “We don’t know what we don’t know.” There is a great deal that we will learn as we go. What we do know, of course, is that the current and volatile scenario requires us to be far more flexible and far more creative than we may ever have imagined.

Together
With a strong sense of purpose, we will work together through the current and post-pandemic challenges, continue our winning trajectory and emerge the strong industry leader we have always been. As we all do our part, let’s remember that our “can do” attitude and innovative spirit are what have always given Perfetti Van Melle the capacity to overcome even the most challenging obstacles.

Sincerely,
Sameer